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Business Without The Buts

Oct 31, 2021

Oh, get ready for a wild ride! If you thought marketing was all about formulas, cookie-cutter strategies, and numbers - think again.

In this episode, the introverted-extroverted duo, Monica and Cassandra, talk about how marketing is just one big experiment! Also, they do talk about marketing and numbers (which are very helpful). They share their "best" marketing experiments and their "worst" ones, what they've learned, and how they apply this "experimenting" strategy to their business and their client work.

They explore what are "good" and "bad" marketing experiments, if there is such a thing as a "bad" marketing experiment and how this relates back to white supremacy culture and the perfectionist ideology of "being a good/bad person" - especially when we talk about creating a more ethical economy.


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