Oct 31, 2021
You might have heard of the infamous marketing term... "IDEAL CLIENT AVATAR".
Who is your ideal client avatar? What do they like? What don't they like? Where do they live?
If you've ever thought that these questions are hard to answer about YOURSELF, let alone, needing to know the answers about someone else... this episode is for you. Cassandra and Monica explore the nuances of "identifying" your ideal client avatar and how it's more of a science & learning opportunity than something you completely nail down at the first try.
They dive into how you can start pulling out similarities between the past clients you've worked with, how to model an ideal client avatar after your past self, and what human-centered marketing looks like in this case.
Monica and Cassandra also share their journey with their ideal client avatars, how they've changed, who they used to work with vs. who they work with now, and their tips on how to find those "dream" clients (hint: it's all about relationships & negotiating, also knowing yourself).
Connect with your co-hosts and the podcast:
- Business Without the Buts - https://instagram.com/biznobutspodcast
- Monica Schrock - https://www.instagram.com/unsociallyinclined/
- Unsocially Inclined: https://unsociallyinclined.com/
- Cassandra Le - https://www.instagram.com/cassandratle/
- The Quirky Pineapple Studio - https://www.instagram.com/thequirkypineapplestudio/
- Business Without the Buts Membership - https://biz-no-buts-membership.mn.co/landing