Oct 31, 2020
Grab a seat, y'all, because in this episode, Monica and Cassandra tackle all things brand messaging and ideal clients for marketing with less manipulation and a lot more humanity.
The introverted-extroverted duo chat about defining their own versions of success in business, how they've dealt with 'shame', 'manipulation', false-urgency, and FOMO in copywriting, how they're changing what they've been taught, and the real conversation of sales and what your ideal client needs.
Monica and Cassandra also give actionable tips for brand messaging and getting clear on your ideal client BEFORE doing anything marketing related; and share the one thing that will kill businesses (you might be surprised!).
Mission statement template:
I am [who you are] and I help [ideal client] with [what you help with / offer] through [how you help] because [why you help].
Connect with your co-hosts and the podcast: